I manage the social media for my own community project, a girls’ social club in Edinburgh designed to help women connect, make friends, and try fun new activities together. Through engaging, relatable content and consistent storytelling, I’ve built a warm, welcoming online presence that turns interest into real-life connections.
Since launching in May, Dear Girls Club has grown into one of Edinburgh’s fastest-growing social communities:
📈 225K+ views in the last 30 days
✨ 70+ events organised
👯 3,200+ members
🏪 Supported 60+ local businesses
The club continues to bring women together and strengthen connections with the city’s small business community.
I help a charming Greek café in Edinburgh expand its reach and attract a wider audience and more tourists through strategic social media marketing. By showcasing their authentic flavours and cosy atmosphere, we drive organic growth and turn followers into loyal customers.
I also create fun, engaging reels that highlight their food, people, and everyday moments, helping the café connect with customers on a more personal level and stand out in Edinburgh’s café scene.
No Plant Left Behind is a community-led organisation dedicated to helping people reconnect with nature through walks, hikes, litter-picking sessions and outdoor meetups that encourage mindfulness, wellbeing and genuine human connection.
I support NPLB by creating a warm, community-focused social media presence that reflects the heart of their mission. This includes developing content strategies that highlight their outdoor activities, increasing awareness around upcoming events, and encouraging participation. I create authentic storytelling content that showcases real moments from their walks and community clean-ups, foster engagement within their growing audience, and help build a space online where people feel inspired to join in, connect and care for the environment.
Where Friends Grow hosts nature-inspired arts & crafts events designed to spark creativity, build friendships and bring people together through relaxed, creative experiences.
For WFG, I focus on bringing the magic of their creative events to life online. I develop content strategies that highlight their workshops, manage ticket promotion and awareness, and craft visual storytelling that reflects the cosy, creative, friendship-centred vibe of each event. I also nurture an engaged community by encouraging conversation, responding to followers, and building excitement around upcoming sessions — helping WFG grow a supportive, welcoming space both online and in person.
I’m currently working on launching The Gluten Free Section, a monthly subscription box designed to make discovering gluten free products easier and more exciting. Each box will feature a curated selection of gluten free snacks, treats, and essentials from independent brands, helping people explore new favourites while supporting small businesses.
Alongside the subscription, The Gluten Free Section will build an online community that shares trusted recommendations, reviews, and tips for living gluten free in Edinburgh and beyond.
I worked with a local bubble tea and specialty store owner to enhance their brand presence by designing a visually appealing menu, custom opening hours signs, and a captivating Instagram blurb. My designs reflect the fun and vibrant essence of the shop, aligning with its mix of bubble tea and cute products from Asia and the US, helping to create a seamless and inviting brand experience both in-store and online.
Dante’s Restaurant
I managed social media for Dante’s Restaurant, creating engaging content to showcase menu items, specials, and promotions. Maintained a consistent brand voice, responded to comments and reviews, and fostered customer relationships to enhance the restaurant’s reputation.
